I’m starting to call this World War App Store, as it’s quickly blossoming into something beyond two megacorporations, since a third has now taken a side. Microsoft Publicly Backs Epic In Fight Against Apple Over ‘Fortnite’ And Unreal.
Microsoft has come out with a public statement and court filing that they are standing by Epic as the company moves to protest Apple’s upcoming restrictions on their developer access and tools to continue supporting Unreal on iOS.
I’m starting to call this World War App Store, as it’s quickly blossoming into something beyond two megacorporations, since a third has now taken a side.Microsoft has come out with a public statement and Microsoft has come out with a public statement and court filing that they are standing by Epic as the company moves to protest Apple’s upcoming restrictions on their developer access and tools to continue supporting Unreal on iOS.
The timeline so far has been:
Epic requested that they (and all developers) be able to set up a system where payment for games/microtransactions goes through them rather than Apple’s App Store which takes an unavoidable cut.
Apple said no. Months later, Epic went with it anyway, allowing Fortnite V-Bucks to be purchase straight from Epic, avoiding the cut.
Apple banned Fortnite from the App Store within hours.
Fortnite, again within hours, sued Apple for anti-competitive, asking the court to take action against Apple’s monopolistic App Store cut.
Apple went after Epic even further, announcing that by the end of the month, they would eliminate all support for Epic and its products, which includes the Unreal Engine, which powers not just Fortnite, but loads of games and apps. Unreal isn’t “banned” but it become difficult or impossible to support.
Epic filed an emergency petition to try and get a court to prevent Apple from doing this.
Now, today, Microsoft has filed a statement of support on Epic’s behalf about the Unreal issue, specifically, stating that it’s not just Epic games it affects, but many projects, including their own:
The statement reads
If Unreal Engine cannot support games for iOS or macOS, Microsoft be require to choose between abandoning its customers and potential customers on the iOS and macOS platforms or choosing a different game engine when preparing to develop new games.
This reinforces a key point that has bounced around many tech circles. That while Apple can make the case that banning Fortnite for TOS violation is within their rights. That going after Unreal Engine, and everything it touches. By restricting Epic’s access to fix and update it, that’s a bridge too far. And only serves to help prove the case about their obvious monopoly and absolute power in the space.
Microsoft, of course. Is a longtime friend of Epic, given that Epic’s Gears of War was one of the Xbox’s original hit franchises. And many MS projects use the Unreal Engine to this day. And also of course. Microsoft is no friend to Apple, as the companies have long dueled in the PC space. But more recently, Microsoft had to shutter its xCloud beta for its game streaming service on iOS because. Apple refused to let them operate it for a number of reasons.
Whether Microsoft’s support of Epic helps tip the scales for the upcoming court decision . About Apple’s harsh actions remains to be see . I would imagine that Epic might also be able to solicit Facebook for similar help. Given that Facebook has recently trashed Apple for the absurd hoops. It was make to jump to get a Facebook Gaming app approve. And Facebook has spoken publicly already about Apple’s App Store policies in forceful terms.
So yes, everyone is lining up against Apple on the corporate side with one exception, which would be Google. Google Play banned Fortnite. Epic also sued Google, but since Fortnite can be side-loaded onto Android. It’s not as big of a deal. And Google has not gone after Epic’s capabilities to manage Unreal on its platforms. That’s why the Apple side of this is a bigger issue and turning into the more contentious fight.
This week, Apple aimed to paint Epic’s Tim Sweeney in a negative light by claiming . For Epic to avoid the App Store fee before all this. Though the documents reveal he was asking for the opportunity to open up the store not just for Epic. But for all developers, so that was a misleading characterization of what he was sayin. Microsoft Publicly Backs Epic In Fight Against Apple Over ‘Fortnite’ And Unreal. Microsoft Publicly Backs Epic In Fight Against Apple Over ‘Fortnite’ And Unreal
Read More: Samsung Galaxy Note 20 Ultra with its new Gorilla Glass is tough as nails . Here’s what Google’s Pixel 5 will probably look like. Twitter’s new DM feature will help you streamline your responses